Welcome to theBrandley!

Trust Can Be Hard to Find

We understand that choosing a branding studio is a big decision. The fear of getting it wrong and the uncertainty of the outcome can be overwhelming. At theBrandley, we’ve been there, and that’s why we bring a clear strategy to ensure your brand feels authentic and drives results. We’re here to guide you every step of the way, making the process smooth and impactful.

So We Offer You Our Expertise and Transparency

With years of expertise in brand strategy, brand identity design and storytelling, we are here to guide you. We create cohesive brand experiences that resonate with your audience while staying true to your core values. Our approach ensures your brand communicates its value effectively, driving customer engagement and loyalty while helping you rise above the competition.

Because We Take Pride in Our Work and Client Relationships

We take pride in offering personalized service that truly caters to your needs. Our focus goes beyond just delivering designs — we’re committed to providing results that exceed both the investment you make and the expectations you have. With us, your brand will receive the attention and expertise it deserves, ensuring a return that elevates your business.

Our Process

A Clear Path to Brand Success

Every brand is unique, so we start by diving deep into yours. From there, we develop a custom strategy that captures your vision and sets you apart. Through close collaboration, we refine every detail until it's perfect. And when you’re ready to launch, we’re with you every step of the way, ensuring a seamless roll-out.
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Whether you're building something new or revamping what exists, we make the process simple and tailored to your needs.

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Discovery & Brand Audit

Let’s Dig Deep and Understand Your Brand’s Needs

We start by learning everything about your business — your goals, your challenges, and your vision for the future. If you already have a brand, we’ll conduct a detailed audit to identify what’s working, what’s not, and where we can elevate. We’ll analyze your current brand position, audience engagement, and the competitive landscape to determine the best approach for creating or revitalizing your identity.

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Brand & Design Strategy

Creating a Tailored Roadmap for
Your Brand

Once we’ve gathered all the insights, we craft a comprehensive branding strategy. This includes mood boards, initial concepts, and positioning ideas that ensure your brand will stand out. You’ll see a clear roadmap detailing how we’ll create a visual identity that reflects your core values and connects with your target audience. We’ll review this blueprint together, making sure it aligns with your vision before moving forward.

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Design & Development

Bringing Your Brand to Life with Thoughtful Design

With your approval, we dive into the design phase, creating a cohesive brand system that includes your logo, color palette, typography, and more. This phase is where your brand’s personality comes to life visually. We’ll also design essential touch-points like website, signage, or packaging mockups. Through collaboration and regular feedback sessions, we ensure every detail aligns with your goals.

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Launch & Ongoing Support

Seamless Integration and Continued Growth

Once the design is finalized, we help you roll out your new brand identity across all channels —a Brand Guidelines is presented —from your website to social media, marketing materials, and physical touch-points like menus or packaging. But our work doesn’t stop there. We offer ongoing support, ensuring your brand continues to thrive, grow, and adapt as your business evolves. Think of us as your branding partner for the long haul.

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Commitment to Excellence

We deliver top-quality branding that exceeds expectations every time.

Confidentiality

Your business ideas and information are safe with us. We prioritize your privacy and trust.
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Work Ethic & Timely Delivery

Dedicated to strong work ethics, we always meet deadlines without compromise.

Personalized Attention

We tailor our solutions to fit your unique vision and business needs.
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Don’t Let Your Brand Fall Behind

Bad Branding is Your Worst Enemy

Without a strong and consistent brand identity, you risk losing customers, fading into the background, and limiting your growth potential. Here’s what you need to avoid to ensure your business thrives.

Inconsistent Brand Image

Mixed messaging or visuals confuse your audience and makes your brand lose credibility. A cohesive, clear brand builds trust and recognition, keeping customers engaged.

Difficulty Attracting the Right Audience

A poorly defined brand struggles to connect. A well-crafted identity draws the right people who value what you offer.

Limited Growth Potential

Without a strong foundation, your brand can’t scale. A well-designed brand identity gives you the tools to grow with confidence and reach new heights.

Lose Customers to Competitors

A brand can lose customers to competitors when its identity is weak, inconsistent, or forgettable. Without a distinct and recognizable presence, customers may overlook the brand in favor of more memorable alternatives.

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Healthy Choice Market / NYC

Healthy Choice is a market in New York City that after 11 years serving the community, the store wanted and needed to stand out from the multiple small-to-medium stores found in the same area.

They wished to let the customers know that they were keeping up with the times and that they were offering a cleaner option and way of living. TheBrandley created a beautiful brand -from the employee uniforms to the entire storefront- based in the “Health & Energy” concept that encourages people to live a lighter and stress free life.

They just opened their second location in the Bronx. Congratulations friends at Healthy Choice.

Kiyoshi Sushi Bar / NYC

Kiyoshi, a sushi bar in the heart of NYC needed a completely personalized brand identity that included their menu, postcards for tourists to take with them, logo, business cards for managers and signage for the front window. The Brandley created a unique and beautiful system using the coy fish as a supporting illustration and the sushi roll as the main and lead symbol.The color palette was carefully selected to portray mysteriousness, cleaninganess, attention to detail, sophistication and wealth.

Brand Attributes: Elegance, modernity, edgyness, oriental, contrasting, urban, sophisticated, design oriented.
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* This project is a case study.