Maria Maria is a Hotel in Miami Beach that targets women that like women and that are not afraid to get together for a good time by the beach. We suggested this masculine/femiline vibe and a mix of typography with sensual images to portray every single type of women out there. We thought it was important that everyone who identified with a female gender, identified with this brand. It was necessary that we showed how the brand and logo could be applied to multiple touchpoints since hotels tend to have multiple products and parallel businesses. Note: This is a case study. A project created along the NY School of Visual Arts Branding course.
Logo design, web design, product design, posters, business cards and brochure.
