DeskGrub

When DeskGrub first came to us as BizzyBodyMealz, it was clear that while the service was strong, the brand name was causing friction. It was difficult to spell and remember, making it a challenge for customers to connect with. We saw an opportunity to simplify and strengthen the brand, so we reimagined BizzyBodyMealz into DeskGrub—a name that's easy to recall and perfectly speaks to the target audience: busy professionals who need convenient, healthy meals without the hassle.

Our work didn’t stop at the name. With a new identity came a redesigned logo, crafted specifically for professionals balancing demanding careers and the desire for better health. The logo represents DeskGrub’s promise to deliver convenience and nutrition right to their desks, with a modern, sleek aesthetic that appeals to those who value efficiency and quality.

Additionally, we overhauled the website, aligning every element with the 7-step Building a StoryBrand framework. The site highlights the struggles of our audience, including the time constraints and decision fatigue they face with meal prepping. By using the StoryBrand framework, we structured the site to guide users through a clear narrative—helping them understand how DeskGrub not only solves these problems but empowers them to succeed by providing healthy, ready-to-go meals that fit their lifestyle.

This project was about more than just a name and logo change. It was about creating a seamless brand experience for DeskGrub’s audience—a name that sticks, a logo that speaks to their needs, and a website that addresses their pain points while offering the perfect solution.

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