Atkins Atlas, a popular travel agency based in New York City wanted to refresh its look to match its values, morals and its target audience's ways of seeing life. It was important that we included a "diversity" element because Atkins Atlas targets mostly that black community as well as minorities. We wanted to keep the same elements of its original logo but make them sophisticated, serious and more mature. A logo that is more relatable and that represents the personality of the brand. We also designed a simple but yet funcional website that caters straight to the point the needs of its customers as well as the company.